Cork based, Peigín Crowley, founder of Ground Wellbeing, has worked extensively with AxisBIC in developing her spa brand and products into a successful business. Born at the kitchen table in 2020, Peigín has expanded the brand to focus on women's health developing hands on treatments and products for PMS, pregnancy and menopause; products designed to provide comfort and skincare relief to those undergoing cancer, while 2024 has seen the launch of the fascinating Lymphatic Support ritual. One of the AxisBIC iHPSU clients in 2023, Peigín also participated in the AxisBIC 2023 Entrepreneur Experience.

‍

Peigín Crowley, CEO & Founder, Ground commented “It’s really encouraging to see so many female led start-ups, especially in the Cork and Kerry region, but I think we need to try to increase that number even further.  I would strongly recommend anyone in business to contact AxisBIC for support.  Setting up your own business can be very daunting but the team at AxisBIC have been so helpful working with me on my business plan as well as providing invaluable advice along the way.  In 2023 I attended the AxisBIC Entrepreneur Experience which was really beneficial as it offered entrepreneurs unparalleled access and mentoring from some of the country’s most successful business leaders.”